An "extroverted introvert" with an insatiable creative drive, Miloš has been immersed in photography from an early age and seamlessly navigates commercial and artistic realms.

In addition to his passion for photography, he spent 17 years in advertising, working across nine countries. As a creative director within BBDO and Grey agency networks, he performed creative, conceptual, and directing roles while simultaneously building his career as a photographer. His deep understanding of branding and storytelling allows him to create compelling images that elevate brand identities and resonate with audiences.

As an award-winning professional photographer, he specialises in commercial advertising, lifestyle, beauty, food and beverage, and portraiture. He always creates tailor-made visuals for brands that want to differentiate themselves with striking, meaningful, and emotionally charged images.

His aversion to pigeonholing himself into a single niche makes him unique. He thrives on diverse challenges, seamlessly switching between natural, lifestyle-driven imagery and highly polished, hyper-realistic commercial photography that meets the expectations of the most discerning clientele.

But here’s the kicker: his heart beats for working with people. Whether it's seasoned actors, fashion models, or everyday individuals, Miloš has a knack for coaxing out the most genuine emotions and moods while maintaining an element of spontaneity that has become his signature.

Beyond commercial work, his personal projects explore more conceptual themes. Always centred around people and society, they question identity, human connection, and the emotions that shape our world. This reflects his belief that photography should be more than just a visual statement—it should provoke thought and evoke emotion.

He is based with his family in Shanghai, China, and is always open to Southeast Asian and global projects.

When he’s not behind the camera, he indulges in his WWII aviation history passion, curates his vinyl collection of over 10,000 records, and enjoys baking and making pancakes for his daughter and friends—because creativity should always be balanced with life’s simple joys.